Top Social Media Goals You Must Set for Your Business

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On your business’s every aspect there is a great impact of a marketing tool known as social media platforms. If you take interest in lead generation, customer support, brand awareness and customer engagement then the channels of social media can play a great role here. Businesses of various types have got a lot of support from social media. If you want to set your business goals then social media can assist you in doing this. Now I am going to describe the top social media goals you must set for your business.

1.Make more and more people aware of your brand – Social platforms can play a very important role in improving your company’s brand awareness. Nowadays on social platforms around 2-3 hours per day are spent by an average person. If in the digital era you want to understand the reach of your brand and its presence then you can easily understand these two things with the help of the platforms of social media. For improving the strategies of your company, you can get the relevant data from the channels of social media. If you take interest in measuring the brand awareness of your company then you can do this with the help of the following metrics:

·       Number of followers: See the number of your followers who potentially reach you

·       Your posts’ reach: See the number of people who took interest in your post and reach it per day/week/month

·       Mentions and shares: See the number of individuals who want to share your posts or are discussing your brand’s services and products

2.Get that traffic to your company’s site that is more targeted – To make more sales via your website you need to drive a lot of visitors and that can be possible if your brand awareness is strong. A large number of web owners who are interested in driving huge targeted traffic, post their content on the platforms of social media. For instance, HubSpot used various tactics of social media for about 8 months because of which a 214 % rise in their blog’s traffic happened. You can measure the traffic on the basis of the following potential metrics:

·       See if the channels of social media are driving any traffic: You need to find out the number of individuals that come from the channels of social media

·       Total traffic share: Check the channels of social media to know about the total traffic that they can deliver

·       Check the social media traffic’s bounce rate: See the platforms of social media to get information about their traffic’s bounce rate and this will help you in knowing their traffic quality

·       See if the posts are getting any clicks: See the platforms of social media to know if your shared posts are getting any clicks or not and also try to know about the number of clicks that you get

3.Generate leads – The companies like software companies have a sales process that is long enough and such types of companies take interest in lead generation. HubSpot says that lead generation is a strategy with which potential customers are warmed up to purchase something. In lead generation, various tasks are performed like collecting email IDs, contact numbers and the names of customers. Tracking the leads on social platforms can be done on the basis of the following metrics:

·       See the social platforms to know about the collected email IDs and other details of the users: Check if the channels are gathering enough leads and how many are these

·       Check the downloads of the gated content: Try to find out about the number of individuals who are interested in downloading the gated content after visiting social platforms 

·       See how many people participate in the event organized by you: Get information about the number of people who joined a social media event like a quiz that you have organized

·       See the posts responsible for lead generation to know about the total number of clicks on them: Try to get information about your well-performing posts on social platforms 

·       Check the conversion rate: See if the social platforms are helping you in collecting quality leads and you can get information about this by checking if on the social platforms, leads are converting or not

4.Grow your revenue – With the use of social platforms you can get paying customers from your target audience and this will be very helpful to you especially when the sales process of your company is not long. As an example, your sales can increase with the use of popular ads on Facebook. A number of metrics will help you in measuring your revenue:

·       Revenues through signups: See your social platforms to know about the number of signups made to them and also check if you are getting revenue through them

·       See if the ads are bringing any revenue to your business: Try to find out if the ads on social platforms are helping you in earning any revenue and in what amount. If you want the services of web designing and advertising then contact the Digital Marketing Agency UK.